AI is one of the biggest technological advancements of the 20th century and it has totally changed the world of eCommerce. It brings multiple opportunities and advancements. That’s why eCommerce developers use it to improve customer experiences, increase operational efficiency, and drive sales growth.

As a part of the modern eCommerce platforms, machine learning algorithms and data analysis help businesses understand consumer behavior. That helps create personalized marketing strategies and targeted advertising campaigns. It also leads to customer attraction and retention.

Many businesses also didn’t have the need to open a separate physical store instead they could fully go online. This opened the market furthermore and people running small businesses and had small business ideas could come out with flying colors with the help of online platforms. People who did small home/cottage businesses could reach out to markets that were geographically far from their locations.

With the bloom of E-commerce one other industry that saw a constant spike was logistics and warehousing. The delivery business saw a huge boost to its panel of clients.

With Covid ruling the world everyone survived it confined within their homes but e-commerce industries still functioned and could cater to the needs of their clients. With what started as a luxury became an essential over the years since online shopping entered all industries.

The world of businesses and technology has always gone hand in hand and intertwined with one another. With every new technology invented businesses incorporate them and make their load easier. That is how E-commerce came into existence. And with every new milestone achieved in the field of technology it acts as a catalyst to the e-commerce businesses and nudges them everyday.

New payment systems were built, businesses came up with creative ideas to attract customers and increase their base. Artificial Intelligence is the future now and it has great scopes for businesses and industries. With machines having brains like humans it has now made humans think more and be more creative. Hence this field of AI is a never ending one.

So, now the big question is, how can AI influence businesses?

Artificial Intelligence helps and guides businesses in many different ways and there are much more coming in the near future.

Personalized Recommendations

AI tools can track the activities and purchase order of an individual, analyze it and come up with some product recommendations for them. This helps build a trust with the business and hence build brand loyalty

Product Promotions

This is an extension of the previous idea. AI helps target customers and clients in various places such as their mobiles, tablets, laptops and even emails to promote launch of new products. Customers could become the 1st people to know about the launch of new products. Brand awareness and trust could be built with ease.

Customer Behavior

This is the basics of every business. AI can track the entire journey of purchase and devise how the customer has felt before becoming a customer. This would be of great help when businesses try to acquire new customers. They could track the existing customer behavior and make suggestions on where/when to meet new prospects.

Marketing made easy

With all these done by AI, humans can actually concentrate on providing value to their customers. They can provide creative marketing ideas, come up with new strategies and thereby reach their audience in a better organized and creative way. With AI completing all the prerequisites people can put their brains to creative thinking.

Marketing automation

Marketing can also be automated with the help of AI so that constant regular personalized targeting can be done. Promotions and recommendations, building brand awareness and creating a loyal pool of customers can be maintained with the help of automation.

Feedbacks and Reviews

AI can be of excellent use when businesses receive feedback and reviews. It can go through the feedback, categorize it into different levels of importance and can suggest what to be done to handle these feedbacks. The manual way of doing this could be tedious.

Handling customer queries and suggestions

AI can handle complex queries and provide solutions. This trait could be of use to handle customer issues and queries. When customers ask some important queries and raise concerns, AI can handle it with ease and provide solutions. When it feels that a human intervention is needed it then connects with the people. By this way customers feel both satisfied and that their problems have been solved easily.

Chatbots

This is a new era of chatbots and is a solution to customer success. When a new prospect enters the website chatbots help them right away. They help them get straight to the point and cater to their needs. This saves both the prospect’s time and the business’s time.

Suggesting Improvements

AI can be a mentor by analyzing a business’s competitors and providing suggestions based on their performance. They could strategize new target audience, ways to improve the website UI and ways to reach the customers. AI could also help identify how the business can expand into new forums and geographies.

Product suggestions

AI can help build new product lines. When an established business wants to enter into a new market/product it can guide how it would affect the existing success. It could also provide suggestions and improvements on existing products to keep up with the trend so that they can achieve customer delight

Identify new stakeholders

AI can also help identify new standard suppliers and delivery agents/agencies. They can also identify if an existing stakeholder is worth holding on to. It can help to identify frauds and illegal activities which can’t be done by humans with limited time.

There are many such roles of AI in the field of ecommerce and one blog is not enough to stress the importance of it. But with AI taking over many otherwise manual jobs we humans have been pushed to be more creative and quick. This has helped businesses even more and they come up with new innovative thoughts every second. The world is not far from “The Jetsons” being a reality.

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Dakota Routh

I'm Dakota Routh, an American entrepreneur, author, speaker, and internet personality. I'm the founder of Level Up Pipeline, a company that helps entrepreneurs and small businesses grow their sales. I'm also the author of three books, "Secrets of Social Media Marketing," "The Social Game," and "Grow Your Influence(rs)."