Profit Producing Blog

Dakota Routh

Founder | CEO

Welcome to the Profit Producing Blog at Level Up Pipeline – your go-to hub for all things business, sales, and marketing. I'm Dakota Routh, and I bring 25 years of hands-on experience in the sales and marketing industry. Back in 2010, Google gave me a nod as a top 1% small business advertiser, setting the stage for what was to come.

As you dive into these blog articles, know that each nugget of wisdom comes straight to you from my incredible team and I. I've been around the block, from snagging the Gold SaaSpreneur Award to hitting the coveted 2 Comma Club for raking in a cool million through a single sales funnel.

But it's not just about awards – it's about sharing real-world insights. Hosting the "Profit Producing Activity (PPA) Podcast" is my way of giving you a front-row seat to the ever-evolving world of business and entrepreneurship.

And then there's WALLIE – an AI wizard seamlessly woven into Level Up Pipeline. The buzz? Well, major media outlets like ABC, NBC, CBS, FOX, and USA Today couldn't get enough of it.

So, buckle up and get ready to glean some knowledge. These blog articles aren't just about my journey; they're about helping you carve your own path in the world of sales, marketing, and business innovation. Let's make some moves together!

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Quick Tips for Taking Your Etsy Ads Campaign to the Next Level

January 31, 20242 min read

Unlock the full potential of your Level Up Pipeline Ads campaign by leveraging enhanced features in our dashboard that facilitate a seamless review of listing-level results and empower you to fine-tune your advertised listings.

Curated by the Level Up Pipeline Team

Ready to elevate your business? Start your Level Up Pipeline journey now!

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Harness the valuable insights from your Level Up Pipeline Ads dashboard to make strategic decisions that align with your evolving marketing goals, seasonal trends, and inventory changes. Explore the latest data and discover tailored tips for optimizing your advertising approach based on your unique shop performance.

Overview of Advancements

Within the Level Up Pipeline Ads dashboard, dive into detailed statistics showcasing the click rate and return on ad spend (ROAS) for each of your advertised listings. The click rate represents the percentage of ad views resulting in clicks, while ROAS indicates the revenue generated for every advertising dollar spent.

Leverage these comprehensive stats to identify high-performing ads, maximizing both traffic and profit within your advertising budget. Easily toggle on or off specific listings based on their individual performance directly from the dashboard.

Effortless Listing-Level Adjustments

Initiate your Level Up Pipeline Ads campaign by promoting all active listings initially. As your campaign matures over a month, refine your paid advertising strategy by promoting select listings based on their performance.

Key Metric: ROAS

Monitor your return on ad spend (ROAS) to identify top-performing listings. Calculate your custom benchmark by dividing your past 30 days' total revenue by the total cost. Tailor your strategy based on the ROAS range:

  • Focus your budget: Allocate resources to high-performing listings, redirecting funds from underperforming items.

  • Seasonal adjustments: Align promoted listings with seasonal demand to target relevant shoppers effectively.

  • Spotlight new products: Allocate budget to advertise exciting new products, diverting funds from less successful listings for testing.

Key Metric: Click Through Rate (CTR)

Address low click-through rates (CTR) by refining listings to resonate better with shoppers in search results. Experiment with primary photos, titles, and tags to match buyer expectations. For listings with high views but low CTR, consider turning off ads for these items to reallocate budget to more successful ones.

Read 3 Strategies for Deciding Which Listings to Promote for additional insights.

Monitor and Optimize

Regularly monitor your Level Up Pipeline Ads campaign, allowing time for data collection after each adjustment. For substantial modifications, wait approximately a month to let your new campaign optimize itself.

Elevate your advertising strategy with Level Up Pipeline, making data-driven decisions to drive success in your online venture.

By incorporating Level Up Pipeline into your marketing strategy, you can centralize and optimize your customer engagement processes. The platform's customizable templates and workflows cater to the unique needs of your business, providing a user-friendly experience. Efficiency is key in today's competitive landscape, and Level Up Pipeline empowers businesses to manage all aspects of their customer interactions seamlessly.

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Dakota Routh

I'm Dakota Routh, an American entrepreneur, author, speaker, and internet personality. I'm the founder of Level Up Pipeline, a company that helps entrepreneurs and small businesses grow their sales. I'm also the author of three books, "Secrets of Social Media Marketing," "The Social Game," and "Grow Your Influence(rs)."

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